Our Story
After years of working on the front lines of the private staffing and lifestyle management world, our founder Adriana recognized a gap in the industry: a lack of agencies truly led by those with hands-on experience and that genuinely care about both clients and candidates alike. Determined to change that, she joined forces with her long-time friend and colleague María — both seasoned insiders who have navigated every twist and turn of the HNW and UHNW universe.
As the first agency run entirely by former private household and family office professionals with an unparalleled understanding of the industry, Squad sets a new standard of excellence — bridging the gap between expertise and genuine insight.
Adriana Martin
Founder and Director of Staffing & Lifestyle Consulting
Adriana is a seasoned pro with a decade of experience in UHNW private households. Armed with degrees in business, translation, and communication, advanced training in psychology, child psychology and wellness, and fluency in multiple languages, she’s a true polymath.
Starting her career as a governess in 2014, she swiftly transitioned into high-profile Personal Assistant roles across Russia, Europe, and the US. Her extensive experience managing the lives of top Principals from diverse industries and cultures has sharpened her ability to handle even the most intricate demands.
Adriana comes from a family with a long history in private household roles, with her mother being a highly sought-after maternity nurse, her sister a private language tutor, and her husband a career PA/EA, all within UHNW private homes.
Now at the helm of Squad, she leverages her extensive international experience to tackle her clients’ needs worldwide. Her knack for crafting efficient, bespoke solutions with a creative touch makes her the go-to expert for high-end staffing and lifestyle consulting.
Maria Alvarez
Partner and Director of Culinary Services
María graduated from the prestigious Les Roches hospitality school and quickly made a name for herself as a private chef to UHNW families. She kicked off her career as the head chef on a megayacht, sailing the globe for five years before trading sea legs for solid ground. From there, she cooked up a storm in the homes of high-profile celebrities, A-list Hollywood stars, business magnates, elite athletes and royal families.
María grew up between Seville, Madrid, and Argentina before moving to Antigua. It was at her family’s finca in Seville where she found a safe haven, tending to the garden, caring for animals, and cooking with her granny.
She never stopped moving around, with stints in the US, UK, France, Saudi Arabia, and the Philippines, María’s culinary expertise spans a vast array of cuisines and techniques. Lately, she’s focused on health-centric cuisine.
Currently working on her first professionally published cookbook, María has also earned international acclaim as a standout competitor on the Spanish edition of MasterChef. With her deep industry insight and extensive network of professionals, María is the go-to for high-end, health-conscious living and eating.
