When it comes to private aviation, most UHNW individuals and family offices face the same dilemma — they know they want a jet, or at least access to a jet, but they have no idea where to start.

Is chartering the smartest move?

Should you buy outright?

What about hidden costs, regulations, and finding a provider you can actually trust?

Welcome to the blue ocean of private aviation — where options are endless, but clear answers are hard to find.

Why Private Aviation Feels Like Uncharted Territory

Unlike yachts or real estate, private jets don’t come with a universal playbook. Every client has different needs — but without insider knowledge, it’s easy to overpay, get locked into the wrong contracts, or end up with a jet that doesn’t suit your lifestyle.

Here’s why UHNW clients and their teams often feel lost:

• Too Many Options, No Clear Guidance

  From fractional ownership to memberships, charters, and outright purchase — the choices are overwhelming. And every broker will tell you their option is best.

• Hidden Costs & Complex Regulations

  It’s not just about buying the jet — it’s maintenance, crew, hangar fees, insurance, and compliance, especially when flying between internationally.

• Trust Issues

  The private aviation industry isn’t exactly known for transparency. Finding a trusted partner is half the battle.

Charter vs Purchase: What’s Right for You?

There’s no one-size-fits-all answer, but here’s a quick breakdown:

• Chartering a Private Jet

  Ideal for clients flying under 200 hours per year or those needing flexibility. No long-term commitment, but prices can fluctuate, and availability isn’t always guaranteed in peak seasons.

• Buying a Private Jet

  Best for frequent flyers who value control, customization, and long-term investment. However, ownership comes with significant ongoing costs and responsibilities.

• Fractional Ownership & Memberships

  A middle-ground option — but beware of contracts that don’t align with your actual travel patterns.

How We Help You Navigate Private Aviation

At Squad, we know that UHNW clients don’t have time to decode the private aviation industry. Whether you’re a Principal, PA, or Family Office Manager, our role isn’t to sell you a jet — it’s to connect you with trusted aviation partners who offer transparent advice, whether you’re flying out of Europe, USA or anywhere else in the world.

We help you:

• Assess whether charter or purchase truly fits your lifestyle.

• Avoid common pitfalls and inflated costs.

• Get access to vetted, reliable brokers and operators.

• Ensure your aviation choices align with your broader lifestyle and security needs.

Ready to Take Off the Right Way?

If you’re exploring private aviation but don’t know where to start, we’ll point you in the right direction — with no hidden agendas, just expert connections.

✈ Contact us today and we will put you in touch with our trusted private aviation vendors.